Girlhood
The trend, right away
Two friends sprint at each other like no time has passed — and the whole thing hits right in the chest.
Also known as: girlhood trend · The Winner Takes It All trend · friendship reunion run
The best-of
The best videos riding the trend, hand-picked. Click to play — they stay hosted on their original platform.
The trend, broken down
What it is, why it’s blowing up, and how to get on it without forcing it. No theory — just the essentials to ride at the right moment.
What is Girlhood?
An emotional friendship montage set to a big nostalgic audio — most often ABBA's 'The Winner Takes It All' or Billie Eilish's 'What Was I Made For?'. The signature shot is two friends running toward each other and colliding in a hug, but the format stretches to slideshow tributes: photos across years, inside jokes, 'us then vs us now'. The point is to make the mundane closeness of female friendship feel cinematic.
Why it goes viral
It taps a bottomless well of sincere, sharable feeling at a moment when a lot of the feed leans ironic and detached. Everyone has a friend they'd sprint across an airport for, so the format is instantly personal and gets sent straight into group chats. The audios carry built-in nostalgia, and the reunion beat gives even a phone-shot clip a movie-trailer payoff without any editing skill required.
How to ride the wave
Lead with a specific detail only you and your friend share — a running joke, a place, a nickname — so it reads as real instead of a template. Time the hug or the strongest photo to the swell in the audio, and keep captions plain; the sincerity is the whole appeal. A timely nudge of visibility early helps the algorithm surface it to the people most likely to tag their own person.
The questions we get asked
The essentials on the trend, in short answers — enough to decide in ten seconds whether it’s for you.
What is Girlhood?
Why is Girlhood going viral?
How do you ride the Girlhood trend?
Other trends right now
In the same vein — each with its own window. Post while they’re hot.
Ride the wave → boost your Instagram
A good trend puts you on the launch pad. But let’s be honest: an account that already looks alive makes new arrivals want to follow. A few first followers and likes isn’t faking talent — it’s just clearing the silence of the early days so your trend-riding video finally gets noticed.
We don’t make a trend go viral for you. We just give your visibility a little push.